The Story of Seonyo

“Seonyo” is inspired by the Korean legend of a celestial maiden—a divine being who descended from the clouds, captivating the world with her grace, serenity, and light. She brought beauty without vanity, presence without noise, and peace wherever she stepped. And just as quietly as she arrived, she returned to the heavens, leaving behind a sense of wonder and longing.

This brand is her rebirth—a gentle return to softness, ritual, and radiance. A reminder that true beauty is timeless, and the most powerful presence is often the most graceful one. Seonyo is a wellness brand inspired by ancient Korean beauty rituals, born from my own personal healing journey.

For years, I struggled with breakouts, thinning hair, and low energy. When nothing seemed to work, I started asking deeper questions—not just about products, but about how women cared for themselves before all the noise of today. That curiosity led me down a rabbit hole of ancient rituals, especially those from the Joseon Dynasty, where royalty used ingredients like pearl powder, rice water, and herbal blends to stay radiant, ageless, and resilient.

That’s when I created Seonyo—a luxurious daily capsule inspired by those timeless ingredients, designed to support glowing skin, healthy hair growth, and lasting mental clarity and energy.

With love,
Taylor Lethcoe